Seung-woo Cho, a herbalist & best-selling author who operates an herbal medicine store called “Yebangwon” (Prevention Clinic) and serves as a promotional ambassador for vegetable and fruit-based eating habits, recommends vegetables and fruits over traditional herbal medicine. With a belief that Hurom is the easiest way to consume vegetables and fruits, he plans to collaborate with Hurom to promote the importance of these foods.